Deals Counterparts
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Noon

company 1 Deal 1 Partner

Noon is a leading e-commerce platform in the Middle East, backed by Saudi Arabia's Public Investment Fund and Mohamed Alabbar. It develops and operates extensive logistics and digital infrastructure, including fulfillment centers and cloud-based systems, to support its operations across the UAE, Saudi Arabia, and Egypt.

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Founded 2017
E-commerce CompanyDeveloperOperatorOfftaker

Strategic Overview

  • Noon's infrastructure strategy is focused on building out its proprietary logistics and warehousing network to optimize delivery speed and efficiency for its e-commerce operations.
  • The company heavily relies on cloud infrastructure for its digital platform, indicating a significant role as an off-taker of data center services.
  • Expansion plans are closely tied to market growth in its core Middle Eastern geographies, particularly Saudi Arabia and the UAE.

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Investment Focus

Technologies
Storage1
Geography
Europe1

Key People

Mohamed Alabbar
Founder
Faraz Khalid
CEO

Track Record

2
Deals Completed
7
Years Active
Notable projects: Riyadh Fulfillment Center (KSA), Dubai Fulfillment Center (UAE)

Detailed Analysis

Sectors
Digital/TelecomTransport
Geographies
United Arab EmiratesSaudi ArabiaEgypt
Deal Stage
GreenfieldOperating

Subsidiaries

Noon DailyNoon FoodNoon PaySIVVI

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