Nestlé partners with Wildfarmed to source regeneratively farmed wheat for KitKat production in the UK

Type: Partnership · Technology: Agriculture · Country: United Kingdom · Announced: 2026-06-19

Nestlé formed a partnership with UK-based regenerative agriculture company Wildfarmed to integrate regeneratively farmed wheat into the production of 1.5 billion KitKat bars annually at its York manufacturing facility. The collaboration follows successful commercial trials in 2025, where Wildfarmed's wheat was tested at Nestlé's York site before full-scale adoption. Wildfarmed, founded in 2018 by Andy Cato, George Lamb, and Edd Lees, works with British farmers to implement regenerative practices such as minimizing soil disturbance, maintaining year-round soil cover, and increasing crop diversity. These methods aim to improve biodiversity, enhance soil health, reduce water pollution, and lower carbon emissions. Edd Lees, Wildfarmed CEO and co-founder, emphasized that the partnership advances the company's mission to make regenerative farming the default standard in agriculture.

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