Deals Counterparts

Octopus Energy Group

company 1 Deal 4 Partners

London-based energy technology and retail company serving 7.2 million retail customers and 40,000 business customers across 18 countries. Operates Kraken energy technology platform managing 52 million contracted accounts, with valuation of $8 billion as of 2023.

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Founded 2016
UtilityDeveloperOperator

Strategic Overview

  • Raised $800 million in 2023 at $8 billion valuation (60% increase from 2021) to accelerate international expansion and low carbon technology development
  • Target of 100 million customers globally by 2027, with plans to create 10,000 green jobs in UK alone over 5 years
  • Kraken technology platform licensed to major utilities including EDF Energy (5 million accounts) and Origin Energy, representing strategic B2B revenue stream
  • Acquired 2.1 million customers from failed UK suppliers Bulb and Avro in 2022, demonstrating market consolidation strategy during energy crisis
  • Major shareholders include Octopus Group (majority), Origin Energy, Tokyo Gas, Generation Investment Management (Al Gore), and Canada Pension Plan Investment Board
  • Invests in renewable energy generation assets across Europe through Octopus Energy Generation division
  • Strong focus on consumer demand flexibility and smart tariffs to support grid integration of renewables and reduce system costs
  • Advocates for electricity market reform, locational pricing, and faster grid connection processes to accelerate renewable deployment

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Investment Focus

Technologies
Storage1
Other1
Geography
United States1

Key People

Greg Jackson
CEO & Founder
Stuart Jackson
CFO
James Eddison
CTO
Jon Paull
Operations
Rebecca Dibb-Simkin
Marketing & Product
Pete Miller
Creative Direction

Track Record

8
Years Active
Notable projects: Kraken platform managing 52 million accounts globally, Growth to UK's second largest energy supplier, International expansion to 18 countries across 4 continents

Detailed Analysis

Sectors
UtilitiesEnergy TransitionDigital/Telecom
Geographies
United KingdomGermanyUnited StatesJapanNew ZealandSpainItalyFranceAustraliaCanada
Deal Stage
OperatingGreenfield

Subsidiaries

Octopus Energy RetailKraken TechnologiesOctopus Electric VehiclesOctopus Energy for BusinessOctopus Energy GenerationOctopus Energy ServicesKraken FlexKraken UtilitiesOctopus Centre for Net Zero

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