Apicii and Extell Development partner to debut four dining concepts at Kimpton Era Midtown New York

Apicii and Extell Development have announced a strategic partnership to introduce four distinct dining concepts—Bar Rocco, The Parlor, Amasa, and Jade Rabbit—at the Kimpton Era Midtown New York hotel. This collaboration represents a significant move within the hospitality sector, leveraging Extell's development expertise with Apicii's operational prowess to enhance the value proposition of a key hotel asset in a prime urban market. The debut of multiple concepts simultaneously suggests a comprehensive strategy to create a diverse and compelling food and beverage destination within the hotel. This partnership is notable for its focus on integrated hospitality offerings, a growing trend where high-quality, diverse dining experiences are critical differentiators for hotels. While the deal value remains undisclosed, the launch of four concepts implies a substantial investment and a long-term commitment to establishing the Kimpton Era Midtown New York as a premier destination. The announcement, dated for 2026, indicates a forward-looking development strategy, anticipating continued demand for sophisticated hotel-based dining in the competitive New York City market.