Deals Counterparts

Bel Group investing $200 million to double Babybel cheese production capacity in Brookings, SD

Investment Agriculture announced Brookings, United States Mar 11, 2026
USD200M
Deal Value
construction
Stage

Bel Group is investing $200 million to double the production capacity of Babybel cheese at its facility in Brookings, South Dakota. The project, which broke ground on March 11, 2026, will increase the plant's annual Babybel cheese production capacity from 10,000 tons to 20,000 tons. This investment aims to strengthen domestic production and support sustained demand for Bel Group's brands in the US, its largest market.

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Deal Analysis

Bel Group is pouring $200 million into its Brookings, South Dakota facility, a move set to double Babybel cheese production capacity. This isn't just an upgrade; the project, which broke ground on March 11, 2026, will push annual output from 10,000 tons to 20,000 tons. For the French global food company, operating in over 120 countries, this investment directly strengthens domestic production in the US, its largest market. It's a clear response to sustained demand for their brands here, ensuring supply keeps pace with consumer appetite.
  • $200 million investment by Bel Group
  • Doubles Babybel cheese capacity from 10,000 to 20,000 tons annually
  • US is Bel Group's largest market
  • Groundbreaking on March 11, 2026

Source Intelligence

KEY DETAILS

The project broke ground on March 11, 2026. The investment aims to double the production capacity of Babybel cheese at the Brookings facility from 10,000 tons to 20,000 tons annually. The US is Bel Group's largest market, with over $1.2 billion in annual retail sales. The US business’ sales doubled between 2018 and 2024, and the plant expansion is intended to double sales again in the years ahead. Bel Group is a France-based company that has manufactured in the US for more than 50 years. Bel Group's North America headquarters are in Chicago.

Deal Size
The Bel Group is investing $200 million
Capacity
will increase the plant’s annual Babybel cheese production capacity from 10,000 tons to 20,000 tons once completed.
Location
at the company’s facility in Brookings. ... The US is the company’s largest market
PARTIES MENTIONED IN SOURCE
B
Bel Group investor

"The Bel Group is investing $200 million"

high quality Enriched Mar 12, 2026

Timeline

Announced
Mar 11, 2026
Signed
Closed

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