Bel Group investing $200 million to double Babybel cheese production capacity in Brookings, SD
Bel Group is investing $200 million to double the production capacity of Babybel cheese at its facility in Brookings, South Dakota. The project, which broke ground on March 11, 2026, will increase the plant's annual Babybel cheese production capacity from 10,000 tons to 20,000 tons. This investment aims to strengthen domestic production and support sustained demand for Bel Group's brands in the US, its largest market.
Subscribe to access full counterpart details, deal analysis, and timeline.
Subscribe from €20/mo →Deal Analysis
- $200 million investment by Bel Group
- Doubles Babybel cheese capacity from 10,000 to 20,000 tons annually
- US is Bel Group's largest market
- Groundbreaking on March 11, 2026
Source Intelligence
The project broke ground on March 11, 2026. The investment aims to double the production capacity of Babybel cheese at the Brookings facility from 10,000 tons to 20,000 tons annually. The US is Bel Group's largest market, with over $1.2 billion in annual retail sales. The US business’ sales doubled between 2018 and 2024, and the plant expansion is intended to double sales again in the years ahead. Bel Group is a France-based company that has manufactured in the US for more than 50 years. Bel Group's North America headquarters are in Chicago.
"The Bel Group is investing $200 million"
Timeline
Get the full picture — timeline, source intelligence, and counterpart analysis.
Subscribe from €20/mo →
Global Infrastructure Sherpa