Emirates International Investment Company (EIIC) has acquired a minority stake in Joe & the Juice, a juice and coffee shop chain that was previously majority-acquired by General Atlantic in 2023. The investment underscores EIIC's strategic interest in expanding its consumer and retail portfolio through high-growth brands. General Atlantic, a global growth equity firm, retains a controlling interest in the company following its majority acquisition three years prior. Joe & the Juice operates over 300 locations across Europe, the Middle East, and the United States, with a focus on organic, cold-pressed beverages and healthy food options. The transaction reflects broader trends in the global wellness and convenience retail sectors, where private equity firms are increasingly backing established brands to drive expansion. Financial terms of the minority investment were not disclosed in the announcement.