Hilton forms franchise agreement with Yotel to launch Select by Hilton network

Hilton entered into a franchise agreement with Yotel, a tech-forward hotel brand, to establish its new Select by Hilton network. This agreement grants Yotel, which currently operates 23 properties across 10 countries, access to Hilton's distribution engine, loyalty program (Hilton Honors), and technology platforms. Yotel aims to more than triple its portfolio in the coming years, leveraging Hilton's global reach. The deal expands Hilton's presence in the lifestyle hotel segment through an asset-light model, while allowing Yotel to retain its independent brand identity and management. Yotel CEO Phil Andreopoulos stated the relationship provides access and scalability without changing Yotel's core identity.

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Yotel

company

Yotel is a global hospitality company operating a portfolio of smart, technology-driven hotels under the YOTEL, YOTELAIR, and YOTELPAD brands in major cities and airports across North America, Europe, and Asia Pacific. The company focuses on efficient, compact lodging solutions.

Hilton

company

McLean, Virginia-based global hospitality company operating, franchising, and owning a portfolio of over 7,500 hotels and resorts across 19 brands in 126 countries and territories. Focuses on luxury, full-service, and focused-service segments.