KSL Capital Partners combines Baillie Lodges and Tierra Hotels to create luxury hospitality brand Beckons

KSL acquired a majority stake in Baillie Lodges in 2018. Baillie Lodges added Tierra Hotels to its fold in 2022. The Beckons concept began to take shape after KSL brought Michael Crawford on as CEO of Baillie Lodges in 2025. The portfolio consists of 9 properties outside the US. Individual lodge names will remain the same; the Beckons branding will be added to the end of each property’s moniker. Beckons’ lodges average around 25 suites each and operate on an all-inclusive model, with rates starting at roughly $2,200 to $2,800 per night depending on season, property and room type. Travel advisors account for roughly half of current lodge bookings. Beckons is pursuing a “cluster” strategy so guests can string together multilodge itineraries. Beckons is exploring the possible acquisition of a tour operator. The brand was “working diligently” to add a property in Africa, and expansion into markets such as the Maldives, Asia, and the Caribbean is also under consideration. A lodge is under development in Australia, slated to open next year. The goal is to double the Beckons portfolio within three years and reach 25 to 30 properties over a longer horizon. The brand has probably equal to or greater than the number of assets in its M&A pipeline than it does open and running today.