Marriott International and Leali family form joint venture to bring Lefay luxury wellness brand into Marriott's portfolio

Marriott International and the Leali family have formed a joint venture to integrate the Lefay luxury wellness brand into Marriott's portfolio, with the transaction announced on 2026-03-31. Marriott International is a global hospitality company operating and franchising a broad portfolio of hotels and lodging facilities across numerous brands worldwide. The Leali family founded Lefay in Italy in 2006, and this partnership will make Lefay the first brand in Marriott's portfolio exclusively dedicated to luxury wellness. The transaction is subject to customary approvals and closing conditions. The joint venture aims to expand Marriott's luxury offerings and tap into the growing demand for wellness-focused travel experiences in locations such as Italy.