Patel Family Office and Abdel Hadi A. Al-Qahtani & Sons [AHQ] have signed a $1 billion deal to establish AYARA, a vertically integrated hospitality platform. This platform will develop a network of 50 international brand-name business hotels across Saudi Arabia by 2029. AYARA is expected to deliver between 5,000 and 7,000 rooms in key economic corridors including Riyadh, Jeddah, Dammam, NEOM, and the Red Sea region. Patel Family Office will lead the hospitality strategy and management, while AHQ will support development through its national operations and market expertise. ATQ Hospitality Group will establish partnerships with international hotel brands for operation and with delivery partners for construction.