Submer partners with Hammer Distribution to expand UK and European access to liquid cooling solutions
Submer signed a partnership agreement with Hammer Distribution to expand UK and European access to Submer’s liquid cooling portfolio and related design, deployment, and lifecycle support services.
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- Partnership between Submer and Hammer Distribution.
- Announced 2026-03-06.
- Expands Submer's liquid cooling portfolio in the UK and Europe.
- Targets the data center sector.
Source Intelligence
The partnership is part of a broader expansion strategy aligned with the Government’s focus on sovereign, sustainable digital infrastructure. Quote: "Submer has announced a new UK partnership as part of a broader expansion strategy aligned with the Government’s focus on sovereign, sustainable digital infrastructure." The partnership will enable organisations to scale AI growth by delivering full-stack AI infrastructure services. Quote: "the partnership will enable organisations to scale AI growth by delivering full-stack AI infrastructure services, spanning liquid cooling solutions, monitoring software, data centre design and build and GPU cloud services." Hammer’s AI WORKS programme is launching in early April. Quote: "Through our partnership with Submer, now part of Hammer’s AI WORKS programme launching in early April, we strengthen local enablement and deployment capability, empowering European partners to deliver scalable, sustainable AI-ready solutions." The expansion supports the UK’s data sovereignty objectives. Quote: "The expansion supports the UK’s data sovereignty objectives, ensuring strategic and sensitive data generated in the UK can be stored, processed and governed domestically." Submer's wider UK investment includes expansion of the local team. Quote: "The partnerships form part of Submer’s wider UK investment, including expansion of the local team with technical and commercial positions currently open to support customer engagement and in-market expertise."
"Submer has announced a new UK partnership"
"Submer has signed an agreement with Hammer Distribution , an enterprise IT distributor"
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