Deals Counterparts

Submer partners with Hammer Distribution to expand UK and European access to liquid cooling solutions

Partnership Data Center announced United Kingdom Mar 6, 2026

Submer signed a partnership agreement with Hammer Distribution to expand UK and European access to Submer’s liquid cooling portfolio and related design, deployment, and lifecycle support services.

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Deal Analysis

On 2026-03-06, Submer partnered with Hammer Distribution to expand UK and European access to Submer’s liquid cooling portfolio and related services. This partnership, with an undisclosed value, focuses on data center technology in the United Kingdom and Europe.
  • Partnership between Submer and Hammer Distribution.
  • Announced 2026-03-06.
  • Expands Submer's liquid cooling portfolio in the UK and Europe.
  • Targets the data center sector.

Source Intelligence

KEY DETAILS

The partnership is part of a broader expansion strategy aligned with the Government’s focus on sovereign, sustainable digital infrastructure. Quote: "Submer has announced a new UK partnership as part of a broader expansion strategy aligned with the Government’s focus on sovereign, sustainable digital infrastructure." The partnership will enable organisations to scale AI growth by delivering full-stack AI infrastructure services. Quote: "the partnership will enable organisations to scale AI growth by delivering full-stack AI infrastructure services, spanning liquid cooling solutions, monitoring software, data centre design and build and GPU cloud services." Hammer’s AI WORKS programme is launching in early April. Quote: "Through our partnership with Submer, now part of Hammer’s AI WORKS programme launching in early April, we strengthen local enablement and deployment capability, empowering European partners to deliver scalable, sustainable AI-ready solutions." The expansion supports the UK’s data sovereignty objectives. Quote: "The expansion supports the UK’s data sovereignty objectives, ensuring strategic and sensitive data generated in the UK can be stored, processed and governed domestically." Submer's wider UK investment includes expansion of the local team. Quote: "The partnerships form part of Submer’s wider UK investment, including expansion of the local team with technical and commercial positions currently open to support customer engagement and in-market expertise."

Location
Submer strengthens UK presence with new partner
Announcement
March 6, 2026 Eve Goode FEATURED Submer has announced a new UK partnership
PARTIES MENTIONED IN SOURCE
S
Submer partner

"Submer has announced a new UK partnership"

H
Hammer Distribution partner

"Submer has signed an agreement with Hammer Distribution , an enterprise IT distributor"

medium quality Enriched Mar 7, 2026

Timeline

Announced
Mar 6, 2026
Signed
Closed

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