The Sherpa Signal · 2026-07-09 FIRST MOVE

Google's First Agriculture Deal Signals Sector Shift

Google, McKinsey, Tencent ink 635,000 tonne carbon removal supply agreement.

Google, McKinsey, and Tencent sign long-term offtake agreements with Thryve.Earth for 635,000 tonnes of carbon removal through agroforestry project in Indonesia

Google OfftakerMcKinsey & Company OfftakerTencent Holdings Ltd OfftakerThryve.Earth DeveloperSymbiosis Coalition Partner
Country
Indonesia
Announced
2026-07-08
THE DEAL
Lead roleOfftaker
SectorAgriculture
CountryIndonesia
Announced2026-07-08
THE PATTERN
Usual sectorsData Center, Storage, Solar
Prior Agriculture deals0
Tracked deals28
Standout First Agriculture deal across 28+ tracked Google transactions
Sherpa analysis

Google, with 31 tracked deals, signed its first agriculture transaction among 28+ tracked deals. This 635,000 tonne carbon removal supply agreement with Thryve.Earth in Indonesia marks a departure from Google's usual Data Center, Storage, and Solar sectors. McKinsey & Company and Tencent Holdings Ltd also join the 2026-07-08 agroforestry project.

Parties

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